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Here's how it works: you choose your thumbnails, YouTube shows them to your audience, and then analyzes the results. You'll receive data on how each thumbnail performed, with a clear "Winner" for the one that significantly outshines the others. Sometimes, you might see a "Preferred" label if a thumbnail has a slight edge based on watch time.
The best part? You're always in control. Even if the tool suggests a winner, you can still choose the thumbnail you prefer. Thumbnail Test & Compare is rolling out to all eligible creators in the coming weeks, and you'll find it within YouTube Studio on your computer.
Video: YouTube
This new feature has the potential to be a game-changer. Take MrBeast, the most subscribed-to channel on YouTube. He experimented with closed-mouth thumbnails, and his watch time soared. Now, most of his thumbnails follow that format.
YouTube also announced a few other updates in a recent video. Premium subscribers on Android can now use an AI-powered feature to skip directly to the most interesting parts of videos. Additionally, creators can experiment with QR codes and mentioning channels using "@" symbols in comments.
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