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To achieve this, TikTok is using a clever technology called "Content Credentials." Think of it like a digital fingerprint for AI-generated content. This fingerprint allows TikTok to instantly recognize and label the content, regardless of the platform it was created on.
This new system builds on TikTok's existing practice of labeling content made with their own AI effects. Now, it goes a step further by identifying AI content from other platforms like DALL-E 3 and Microsoft's Bing Image Creator. Even Google has pledged to support this technology, ensuring wider adoption in the future.
Image: TikTok
While creators were already encouraged to disclose AI-created or enhanced content, this automatic labeling takes the pressure off them and offers extra peace of mind for viewers. In the coming months, even content made with TikTok's own AI effects will receive Content Credentials. This detailed information will be embedded within the content itself, allowing other platforms to recognize it as AI-generated too.
Transparency is key, according to TikTok. They want to empower creators to explore the exciting world of AI content responsibly, while also cracking down on misleading or harmful AI-generated material. In fact, TikTok is the first video-sharing platform to embrace Content Credentials, setting a strong example for the industry.
While Meta has announced plans for similar solutions, TikTok is taking the lead in promoting responsible AI use. They're committed to preventing deceptive AI, especially during elections, and ensuring a safe and transparent platform for everyone.
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