Image: TikTok
Music's influence on TikTok is undeniable. Artists have leveraged the platform to launch careers, revive old hits, and connect directly with their audience. Music executives recognize this power and are increasingly using TikTok as a key marketing tool.
However, the music industry relationship with TikTok isn't without its challenges. Negotiations are ongoing between TikTok and major record labels regarding artist compensation for music use on the platform. Additionally, political tensions concerning TikTok's ownership by a Chinese company add a layer of uncertainty to its future in the US.
Despite these complications, the partnership with AXS demonstrates TikTok's commitment to enhancing the music experience for both fans and artists.
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