Blue Earth is a multi-disciplinary team of master innovators, business strategists, brand creatives and performance coaches. Our backgrounds include developing, launching and scaling global brands for organizations like P&G, Coca-Cola, IBM, Hewlett-Packard, and Kimberly-Clark. Together we now share a mission to facilitate positive change in the world. Each Blue Earth team member is versed holistically in the 7 Disciplines of Transcendent Brands, yet each contributes unique expertise and leadership to different phases of implementation. As a result, the fidelity of the strategies derived from the 7 disciplines is preserved for every client, from conception to execution
Blue Earth Consultants
Alison is passionate about helping others turn their visions into reality. She utilizes her experience in project management and accounting to ensure goals and objectives are executed on time and within budget. The majority of her professional career was with McKesson Technology Solutions, where she managed projects in accounting, finance, IT and operations. She has certifications in Project Management, Agile and Six Sigma. Alison earned her BS in Accounting from Clemson University and enjoys college football. At Blue Earth, Alison specializes in project management, financial strategy and financial analysis.
Shaheera is an experienced CPG marketer with a passion for brand strategy, new product development and communication execution. Shaheera has managed global iconic brands including Coca-Cola, Diet Coke, Fanta and Sprite for more than 10 years. She has led a number of innovation initiatives and created several award-winning marketing campaigns that achieved local and global recognition. She has a proven track record of managing complex projects across the U.S., Far East, Middle East and Central Asia regions. Shaheera leads marketing strategy and execution for Blue Earth clients.
Suruchi is passionate about building teams and processes based on purpose and values alignment. She believes in transparency, integrity and responsibility in relationships (both personal and professional). She worked for Bank of America in several senior roles including Credit Analysis, Operations and Process Re-engineering and brings “structure” as a balance to the more creative elements of the Blue Earth team. In addition to her involvement in strategic planning, she supports Blue Earth clients in operations and finance.
Udaiyan “UJ” Jatar
U.J. is a passionate believer in the power of human ingenuity to transform the world. He has seen transformative innovation from the vantage point of selling door to door in India to leading global innovation and marketing at P&G and Coca-Cola. He developed the Blue Earth model of Transcendent Innovation and Branding based on his experience of seeing “ordinary” people achieve “impossible” outcomes when inspired and empowered, even in highly resource-starved environments. UJ’s main role at Blue Earth is to help teams remove mental barriers, craft breakthrough innovation, and develop scalable brands and business models.
Bobby John is an executive and entrepreneur. He thrives on creating the best possible product, whether that be computer code or a new business. In 2001, Bobby founded his 3rd and more recent company, Band of Coders, a custom software engineering company. This move was inspired by his understanding that a successful tech business must be built around a platform that allows software engineers to consistently provide their best work to their clients. He also created Girls Academy under Band of Coders umbrella, a program that aims to foster a passion for software development in middle school girls. Bobby regularly mentors dozens of young founders worldwide. His motto is: “I always have an ear for somebody who has a dream to build something.”
Bart believes in the transformative power of communication for uniting people in common purpose. He is passionate about helping individuals and organizations clarify and communicate their intentions. After completing degrees in journalism and creative writing, he covered the environment and cleantech for nearly a decade, and served as an editor for Sustainable Brands, Sustainable Business and other industry publications. He left journalism to directly support clients such as the Business & Environment Initiative at Harvard Business School, Janine Benyus and Biomimicry 3.8, the Ray C. Anderson Center for Sustainable Business at Georgia Tech, and VF Jeanswear. Bart’s primary role at Blue Earth is to help teams develop and execute effective strategies for marketing and PR communications.
Reiner’s passion is to help develop and transform people, teams and organizations. He writes and blogs frequently about leadership, and is the author of “The Boomerang Approach.” Reiner’s expertise draws on more than 35 years of experience in global leadership roles in the U.S. and Germany and spans multiple industries with companies such as Hewlett-Packard, Nixdorf Computer AG, Sperry Univac (now Unisys) and Mehler AG/Gloeggler-Group. At Hewlett-Packard, Reiner started and launched multiple new software products and initiatives, and helped to develop HP Software into a multi-billion dollar global business unit. At Blue Earth, Reiner specializes in leadership development, innovation processes and organizational transformation.
As environmental and social enterprise movements gained traction with consumers, Mindee recognized an opportunity to leverage her strategic and creative experience in support of these values. In 2003, she founded a triple-bottom-line ad agency in Seattle, attracting high profile national clients such as Nature’s Path Foods, Pacific NW Clean Air Agencies, and Zipcar (formerly Flexcar). She has also been featured in Entrepreneur Magazine, Puget Sound Business Journal and Media, Inc. Magazine. Her role at Blue Earth is to lead our creative teams in showcasing work that resonates with consumers and communicates each brand’s sense of purpose and higher calling.
Wendy Smith is a lifelong learner whose most passionate about challenging old paradigms, especially when it means helping organizations to create workplaces where their employees can truly thrive. Wendy is a Lean Six Sigma Master Black Belt that touts nearly 20 years of HR experience in HRIS, Shared Services, Learning, Employer Branding, Engagement & Culture, Onboarding, and Employee Experience. The HR programs she has delivered have been recognized with several external awards, including the Workforce Optimus, Brandon Hall Excellence Award, and CLO Learning in Practice awards. Wendy was also honored as a Workforce Game-Changer, which recognizes the next generation of innovative HR leaders. At Blue Earth, Wendy specializes in Project Management, Process Improvement, and Employee/Customer Experience Design.